WHO IS BABY?

Creative Direction for guerrilla campaign for Baby & Company's brand awareness featuring long time Baby's customers

PHOTOGRAPHY: Calvin Chase 
GRAPHIC DESIGN: Kathrin Mücke 

BABY & CO
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Answering the question we’re asked on a near daily basis.

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As the Baby and Company tribe grows, we’d like to introduce you to some of our muses who represent the spirit of not just who, but what we embody as a brand and beautifully express what it means to be Baby

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Nurturing a curated shopping environment that attracts those who share our values and ethos with regards to culture, travel, lifestyle, and worldview 

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