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WHO IS BABY?
Creative Direction for guerrilla campaign for Baby & Company's brand awareness featuring long time Baby's customers
PHOTOGRAPHY: Calvin Chase
GRAPHIC DESIGN: Kathrin Mücke


Answering the question we’re asked on a near daily basis.



As the Baby and Company tribe grows, we’d like to introduce you to some of our muses who represent the spirit of not just who, but what we embody as a brand and beautifully express what it means to be Baby





Nurturing a curated shopping environment that attracts those who share our values and ethos with regards to culture, travel, lifestyle, and worldview





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