© franciscomaciaso

LEXMARK INTERNATIONAL. INC

Art Direction/Aesthetics for re-brand

Served as one of the lead art directors responsible for company’s first corporate re-brand in more than 23 years, managing colaboration with ad agency to develop new brand identity, logo and style guide -- Lexmark.com

Primary Logo 

Typography

Color Palette

Graphic Language  and Complementary imagery

Go-To Market Logos

Relationship Logos

Go-To Market Logos

Relationship Logos

Premium Program Logos

Created style guide and design parameters for programmers to apply in website development.

Lexmark.com Aesthetics

Lexmark.com Industry pages

Collateral

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you can see the work at lexmark.com