Art Direction/Aesthetics for re-brand

Served as one of the lead art directors responsible for company’s first corporate re-brand in more than 23 years, managing colaboration with ad agency to develop new brand identity, logo and style guide -- Lexmark.com

Primary Logo 


Color Palette

Graphic Language  and Complementary imagery

Go-To Market Logos

Relationship Logos

Go-To Market Logos

Relationship Logos

Premium Program Logos

Created style guide and design parameters for programmers to apply in website development.

Lexmark.com Aesthetics

Lexmark.com Industry pages



you can see the work at lexmark.com

© franciscomaciaso